// CASE STUDY 001

$12M ARR
COSMETICS CO.
→ AI COMPANY

30 days. End-to-end platform. Built from scratch.
Their infra. Fully compliant. 100% owned.

ivatherm_crm_v1.0 — production

[LIVE CAPTURE] Production system — 20 agents using daily

// THE PROBLEM

FLYING
BLIND

Ivatherm makes dermocosmetics — creams, serums, shampoos. They sell to pharmacies and dermatologists across Romania.

“We have nationwide sales reps visiting clients daily. We have no idea what they're saying. Every conversation disappears. We're flying blind.”

They were running on spreadsheets.

// THE CONTRAST

OLD PLAYBOOK
VS. OURS

The old world: committees, demos, contracts, months of waiting.

We said: “What if we just... built it?”

C:\OLD_WORLD> enterprise_software.bat
Loading bureaucracy...
→Evaluate CRM vendors
→Sit through demos
→Negotiate contracts
→6-month implementation
→Change management
→Hope adoption sticks
C:\SOME1> build.exe --custom
Initializing...
// THE NUMBERS

WEEK 8
PRODUCTION

C:\IVATHERM> system_metrics.exe --live
Querying production database...
// THE ARCHITECTURE

BEFORE YOU THINK
“NICE MVP”

This isn't a prototype. It's not boilerplate. It's not off-the-shelf.
This is what production-grade looks like.

C:\SOME1> analyze_stack.exe
Mapping architecture layers...
[01] FRONTEND
Next.js 14 • TypeScript • Tailwind • shadcn/ui • Mapbox GL
[02] BACKEND
Supabase PostgreSQL • 47 migrations • Row-Level Security • Edge Functions
[03] AI LAYER
ElevenLabs Romanian • GPT-4o extraction • GPT-5 reasoning • Vector embeddings
[04] INFRA
Vercel • Cron jobs • Google Maps API • 55 REST endpoints • Background queues
C:\IVATHERM> list_features.exe --production
Enumerating live modules...
📱VOICE_AI
Romanian-native • Doctor vs pharmacy adaptation • Sentiment extraction
🧠CLIENT_INTEL
2,659 profiles • Health scores • Risk flags • Next actions
🗺️TERRITORY
170 cities • Color-coded potential • Overdue flags
📊CONVO_BI
Ask in Romanian • Reports in seconds • Traceable insights
📸PHOTO_AI
Shelf analysis • Competitor detection • Stock levels
🏆GAMIFICATION
9-level scoring • Leaderboards • Upgrade points
📋DAILY_PREP
AI briefings • Talking points • Red flags • Recommendations
🔒SECURITY
Row-level policies • Role-based access • GDPR compliant
// THE THESIS

THE MULTIPLE
CHANGES

A brick-and-mortar company trades at brick-and-mortar multiples.

But when AI becomes the operating system — when every process runs through proprietary intelligence infrastructure you own — the valuation math shifts.

BEFORE
3-5x Revenue
Traditional retail/wholesale
AFTER
10-20x+ Revenue
AI-native infrastructure

Every process you absorb in-house with AI compounds this shift. Sales intelligence. Inventory prediction. Customer profiling. Each one moves you further from “company that uses software” to “company that is software.”

// THE OWNERSHIP

EVERY LINE
OF CODE
IS THEIRS

∅
Subscriptions
∅
Per-seat licensing
∅
Vendor lock-in

Deploy anywhere. Modify freely. Forever.

THE OLD WORLD
IS DEAD

Ready to own your software?

START THE CONVERSATION